What Is Content Curation?

What Is Content Curation?

I know I have written about Blog Curation or Content Curation before but it seems that it is so popular I wanted to write an update.

What is Content Curation?
Is Content Curation Auto Blogging? Hmmm well sort of but not really. Let me give you a definition:

Content Curation - Content Curation is the act of discovering, gathering, and presenting the best possible content that surrounds a specific subject matter and posting it on your site along with your opinions.

… or a better description:

Curation is basically a content marketing tactic. Rather than adding to the mountains of “original” content being uploaded every minute to the web, the curator researches, gathers, and picks the best information around a specific topic and shares only the best with their readers or followers. A curator becomes a thought leader through commentary to provide context and meaning to the information they curate into a blog post or a share with their “real-time” audience on the social web.   Source

As I have said in the other blog posts I love this form of content getting. It is fast and it is kinda like profiting from other peoples work but also being able to credit them for it as I talk about in the video below.

You get the content and they get the link pointing back to their site… so it really is a win/win situation.
That’s why I love it. I have had many people take my content put it up on their sites and then I get their traffic back to my site, it’s an amazing business model. Sort of doing a JV without it costing you anything :-)

Doing it this way saves you time and money. The two things I know you will all be happy to save.

Most of you will have done auto blogging in the past but some of the content that came in was not that good. The quality low and many articles really badly spun so it lowered the quality of your site, and generally people did not stay round long on your site as the content was just trashy. The whole thing with the auto blogging was that people needed to go back and check out the content coming in but most didn’t so really the big Google put a stop to auto blogging by dropping many sites ranking etc.

So even though Content Curation could be said to be similar to auto blogging it isn’t… It is quite different because you really do need to add your thoughts or your opinion to make this work well. It’s like have a never ending supply of information or content.. your own personal information river always flowing. Find out where to get your content and you will have a never ending supply.

In the video I cover a number of topics and one is all about Duplicate Content.

For years people have gone on about duplicate content and for years I have been saying the same thing. Duplicate content is using the same article/content on your site more than once. It would be like a newspaper printing the same story 3 times in the same paper, that is duplicate content.

What we have is called aggrigated content.

The most common question I get about content curation is, “Isn’t that duplicate content?” (in the eyes of the search engines)

There are two answers to this question:

First, if you’re just aggregating content into your website, yes, it is most likely duplicate content. But if you are curating the content, pulling great (not all) information from elsewhere — manually, not automatically — adding your own perspective to it and grouping things into collections of useful information, that is valuable stuff.

This is unique presentation of information that exists nowhere else and is not duplicate content. And we’re not just skirting by duplicate content filters. The goal is to create truly useful and unique content.

Second, if you are providing a valuable service by finding the best information on a subject, responding to a need of a community of people interested in your topic, you will become an authority and build an audience. By engaging this audience, it will grow into a community who is waiting for each of your updates and will respond to you. At that point, you’re “Google proof”, and the question is moot…

And the irony is with your valuable curated resource and social proof you achieve by adding value, that’s when Google will see you as an authority and rely on you and your website to provide good results for people searching in your niche, and all that free traffic is gravy.

Source article

Is content curation Illegal? Good question and the answer is no. However you must, must place the link back to where the content came from.

Who users Content Curation?

Sites have been doing this since before content curation was even cool. If you look around you may not have noticed that this has been going on. Here’s some examples:

  • Social Bookmarking sites have been doing this all along. They set it up so users can share content and vote on it. This has allowed them to build huge authority with the search engines. This is the reason why internet marketers like us have been able to take advantage of their work for links, etc…
  • Some internet news sites like the Huffington post. These sites gather internet content and sort through only the best.
  • Copyblogger.com and sites similar. These sites link to the most relevant content for the specific topic.
  • SEOMoz collects content about SEO from around the web.
I could go on but I think you’ve got the point. I also show you some of the sites that use it on the video so check it out there.  Content curation is awesome and it can turn a no-name site into a trustworthy source for information on a topic and turn it into the most visited site for the topic rather quickly. You really need to be using Content curation as one of your strategies in some of your sites.

Why use Content Curation?

Have you ever suffered from writers block. Even on a topic you know really well.
Sometimes you may wonder how on earth you can say the same thing in a different way.
I have found that in some niches so I am very glad to have discovered Content curation a long while ago now. Some are writing like it’s something new but not really, if you have followed me for a while you will know I have been talking about this for years, it just has a fancy name now. But some of my niches were hard to write about as I knew nothing so this was a great way round the problem.
From another point of view sometimes I just don’t have time to write another post, and then there is the constant changes, especially in this IM niche so using other peoples content is very helpful.

Here’s a few more reasons why you should use content curation:

  • Mixing your content with curated content will give your readers the best content and save them time in looking around
  • You can become the best source of information in your niche
  • We use Curation on all our new sites it gets them up and running faster, it gets great links back in the site, it just speeds everything up and saves thinking too hard about what to write straight away.
  • As I said earlier if you curate on your site then you will have links coming in and going out to others sites, plus if you also write your own content you can have others take your content for their sites as has happened to me.
  • As I show in the video you can curate videos, pictures, tweets etc, use your imagination
  • It is so much faster to get content and easier as said earlier

What is Content Curation.

So how do I do Content Curation?

Well as I talk about in the video there is the manual way and the almost but not quite auto way. I have done the manual for a while and now I just use software to do it. It is so much faster. So in the video I mention a few ways you can do it manually, but really why would you. You can use this great software for free Best Curation Software, so just go grab it, they also give you some training all about Content curation all in all is a great deal.

If you want to go do it manually then use the RSS feeds from sites within your niche, so use google to find these sites… Sorry but I am all about making things easy and using software is easy… yes sure I am giving you my affiliate link and sure I will make some money if you buy the product, but you don’t need to buy it, use the free version.

Thought you might find this Infographic really helpful:


Anyway enough reading and enough watching time to go out and do it, You now know What Is Content Curation now it’s time to go and do it…

now here is another way to curate some content, press the Facebook share button or “Like” button and that will curate some content onto your facebook profile with my compliments. Thanks for sharing and caring.





  1. Thanks for providing such great information about the subject of content curation.
    I find the info really valuable and your presentation very solid. Great teaching!
    Can you show me some of your curated blogs, and those you curated using the software that you recommend?

  2. Hi Frank, thanks for the comment/question many of the articles on this site are curated ones :-) Just take a look around

  3. Genuinely excellent information here.Your page is sweet, your graphics are outstanding,
    and what’s more, you use reference that are relevant to what you are talking about.
    You are certainly one in a million, well done! just want to say your article is as astonishing.
    The clearness in your post is simply spectular and i could assume you’re an expert on this subject.
    Well with your permission let me get your RSS feed to keep updated
    with future post. thanks a million for the great info keep up the good work.

  4. Thankyou for your comment I am grateful, and trust you will find lots of great content and help on my site :-)
    Have an awesome day

  5. I quite often use content curation and do it myself. I do it on my blog to get real time feedback and also I love research so it really pays off. I love it and i know market samurai is terrific for it which I use religiously. lol Thanks Gail.

  6. awesome thanks for the comment Lisa , you do what you have to do
    Have fun week

  7. I actually started a subdomain blog related to my domains niche, and t helped generate more traffic. My question though is that is there a amount requirement of self typed content that needs to go with the curated content?

  8. I spend 2+ hours a day just using search engines and different keywords related to my niche. I got to a=say Curation is a great way to keep fresh content on your blog, which search engines love.

  9. Hi Ryan,
    I always say around 10% … thats a good place to start either before after, in middle just wherever… its a good idea to make it as much yours as you can :-)
    Thanks for the comment

  10. You are so right Bill and thanks for the comment, the more we can use curation the quicker we can get great content onto our sites and get more interest not only from people coming to site but also from Google :-)
    Have great week

  11. Can you curate youtube videos? Just by embedding it but linking to the video. Don’t know if its allowed but every now and then I embed a good video on my blog.

  12. Can I curate from different websites that are talking about the same thing? Basically putting a long article together that covers one topic, but provides lots of different input. This would offer content off several websites plus some of my own.

  13. Hi Anna,
    yes I do the same, so yes you can .. whatever it takes to get great content on your site as long as give credit where credit is due

  14. Great idea Drew.
    Thanks for taking part in the conversation. Just make them different thats all dont want same on every website
    Gail… thanks for comment

  15. When I curate is just putting what I used in block quotes enough or do they require a link and name of the website?

  16. Saw several mentions of the best curation software. But I didn’t see the link to it. Do you have another article on curating? I am interested in learning more about it.

  17. I use the Block quotes as its easy for me to remember which part is not mine, but you can do it anyway you like :-) You do need to add their details though as shown in video.
    thanks for taking part

  18. Hi,
    just click on the words there for the Best Blog curation software , not all will have the link there, but some will especially the last couple.
    Have fun, thanks for the question

  19. Hi Gail, excellent article! I’m just getting into blog curation and wanted to know if there have been any changes since the Penguin update? Also can you go to anyone’s site or blog to get content without even notifying them first? I know their links will be included in what I curate but what if an owner doesn’t want their content on a particular site like mine? Thanks

  20. Hi Roni,
    most people do not mind their articles getting a reprint as long as you leave all links intact and credit the person as I show and talk about. Give it a go I say :-)

  21. Thanks Gail, I was learning about content curation and your site was very helpful1 I appreciate the good information..

  22. Hi Ken, thankyou glad you enjoyed it and it was helpful

  23. Hi
    I would like to know if i can promote your products if so where can i get and affilate id
    please write me to email above
    C melgar

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    if you knew of any user discussion forums that cover
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    I’d really love to be a part of community where I can get suggestions from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Thank you!

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  1. 101ako.com says:

    What is Content Curation?…

    Why would you want to Curate content for your website? That is a good question. Answer it’s easier way to get great content on your website. If you want to know more then please checkout the latest Blog Post. ….

  2. pligg.com says:

    What is Blog Curation?…

    Why would you want to Copy content for your website? That is a good question. Answer it’s easier way to get great content on your website. If you want to know more then please checkout the latest Blog Post. ….

  3. pligg.com says:

    What is Curating Content?…

    Why would you want to Steal content for your website? That is a great question. Answer it’s a faster way to get great content on your website. If you want to know more then please checkout the latest Blog Post. ….

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