Live Stream With YouTube

Live Stream With YouTube

I just love YouTube. Now we can all Live Stream With Youtube which is amazing.

I have been using YouTube since it started in 2005, I don’t think I ever imagined it would be as it is today.

I have found this great article and also video online that I wanted to bring to you all today. The video will help you to setup and run your own YouTube Live Stream event.
YouTube Opens a Whole New World for You so if you are not using YouTube as yet to promote, yourself, your product or business then you really need to get that sorted.

Why should you care about getting your videos on YouTube?

You can be sure that a size-able portion of your audience is on YouTube. YouTube is reporting 3 billion hours of video streamed per day. And you can now broadcast live, inside of that stream. Who wouldn’t want a piece of that for their business?

Live YouTube streaming is not just on a computer platform. Most modern smartphones can take a YouTube live stream and more and more smart television sets are coming with that capacity as well.

Not only can you partner with the biggest video network in the world, but you can also broadcast, through them, to every screen that can take a live Internet video feed. Google’s billions in profit is making that possible for you.

Live streaming, even free, is not new to the Internet. But it’s now much easier and allows all of us including businesses the opportunity to reach a wider audience by integrating live streaming into their marketing plan.

Consider your live-streaming content options.

Spend some time to find the right live-streaming strategy to suit your personality and needs. You are about to share your video content on a social media platform that could potentially bring lots of exposure to you and your business.

In addition to live streaming while you are directly in front of the camera, you can also share your desktop content.

Does the idea of a camera pointed at your face broadcasting to the world scare you bit? Don’t worry. There are a variety of tools that exist to help you.

For example, you can use a PowerPoint presentation or a Keynote slide deck to share content on your desktop during your live-streaming broadcast.

And you’re not even limited to these pricey office suites. Products like Prezi or Mind Mapping products all make for compelling screen presentations.

Embedded below is a quick video that shows the live broadcasting process using the free Google Docs Presentation app.

Don’t let your fear of the camera get in the way

5 Steps to Stream Live on YouTube

Here’s what you need to do.

Step 1: Log into Google+. If you want to broadcast as yourself, stay in your own personal stream. If you’d like to stream as one of the Google+ pages you administer, switch to that page.

Step 2: Click the “Start a hangout” button. At the time of this writing, that button is in the upper right-hand side of the screen; but as Google is always updating Google+, the position might change.

start a hangout

The “Start a hangout” button is hard to miss.

Step 3: Check the “Enable Hangouts On Air” checkbox in the “Start a Hangout” screen. This simple checkbox tells Google that you want to simultaneously broadcast your Hangout on YouTube.

enable hangouts on air

Check the “Enable Hangouts On Air” checkbox.

Step 4: Verify With Google That All Is OK. If it is your first time with Hangouts On Air, you’ll need to link your account with the appropriate YouTube channel and promise Google you won’t abuse the system. They’ll walk you through everything.

confirm channel

YouTube will confirm with you what channel you will be broadcasting on.

Step 5: Click the “Start broadcast” button on the screen. Once this is done, you’re live on YouTube. As an added bonus, you’ll have a link and an embed code that you can share through all of the other social networks.

start broadcast button

The “Start broadcast” button and “Embed” link are right next to each other.

You’re now live! Say something awesome—the world is watching.

Make This About YouTube, Not Google+

Technically you’re broadcasting on both Google+ and YouTube. So it would be a tremendous marketing mistake to only focus on the Google+ side of things.

First let’s take a look at what happens on Google+. Anyone who has circled you or the page you are broadcasting from on Google+ will automatically see your Hangout in their streams.

But you want to leverage your social media platforms more than this. Don’t forget those who haven’t circled you on Google+!

The reality today is that the majority of your social media audience is more likely to follow a link to a YouTube page than anything else. So offer them one.

Use the YouTube Embed links mentioned in Step 5 above and share it throughout your social networks.

The choice of which platform to share with your audience, Google+ or YouTube, isn’t about which social network is considered best. It’s simply about marketing and positioning your content.

The brand recognition of YouTube surpasses Google+ many times over and the bigger the platform you are associated with, the bigger the impact that association is going to make.

Take Advantage of the Great SEO Value

You get a bonus the second you end your broadcast. YouTube will start encoding your broadcast to archive it on your YouTube channel. This is great because over time, you’ll build up a library of content and this archive is there forever.

YouTube does the first step of putting your live broadcast video automatically in your YouTube archive for you. But you’ll still want to retitle the video and add a good description and tags to optimize your video for search.

Of course you can choose to delete your video. But I recommend you don’t, because the more videos you or your brand has on YouTube, the better. Over time, you’re sure to appreciate the SEO value of building your video archive on this powerful social media platform.

eton corporation youtube


The etón Corporation YouTube channel has 15 playlists, 42 videos, 5,282 subscribers and 379,952 video views. They’ve spent considerable time and effort creating great content (they do very well from search engine traffic). Do one live show a week for a year and you’ll have more content than they do.

What do you think? Does the ability to broadcast to the world on YouTube change your streaming video strategies? Is there a reason why you haven’t added it yet? Comment in the box below and let’s get this discussion going!

 

About the Author, Paul Colligan

Paul Colligan helps busy people leverage new media to get their message out to more people, with less effort, and for greater profit. Other posts by »

 


I am sure you will agree an excellent article and video to help you all become famous :-) on YouTube by running your own live streaming shows.

Give it a go, Hope to see you online hosting your own Live Stream With Youtube.

 

 

 

 

Comments

  1. First thing I thought of “Will I be able to monetize it?” Especially the live broadcast part?
    Wanting to do an Ask Kate type show and monetizing the live feed may pay off if the question topic doesn’t interest them. They may click an add while they wait.

  2. what a cool idea Kate. You can do all sorts of things with youtube even have a shop now so you could do a live show promoting something that you sell on your youtube shop. So many options :-)
    thanks for taking part
    Gail

  3. Can already see someone with the needed resources setting up one of those shop from home deals. Like the Home Shopping Network channel. But now its on the web ad with smart phones/tablets everyones always on youtube. Can already see the business opportunities!

  4. thanks Roger… yes so many new things coming online… we may never have to leave home soon :-)
    Thanks
    Gail

  5. Can this be used without Google+? As I don’t have a google+ account and most of my friends don’t either, so is just a limited thing to get more Google+ signups?

  6. no this has to be used with Google + its a loop hole they say… I think its a pretty cool loop hole :-)
    thaks for taking part
    Gail

  7. This will be excellent for me as I help others wirh cooking tips. Now IIII can run an online cooking webshow through Youtube! It also might bring in money through ads so it is a win win.

  8. Vocally, I’m OK. I can present with my voice confidently. However, I am quite shy, so the idea of showing my face on YouTube really doesn’t appeal. It’s therefore good to know I can still take advantage of the live stream despite that. I like the idea of using presentations instead. That’s more up my street.

  9. Thanks for sharing info about this. I’ve watched the demo and I’m loving the idea of it all. I can’t wait to give it a go. I have a sneaking suspicion it’ll be my new obsession! It’s all very exciting – however, because it’s live, there’s a small part of me that’s a bit worried about that. I mean, if you make a mistake, because it’s live everyone that’s tuned in sees it. Eek.

  10. Great idea Liddy… good thinking outside the box
    Gail… thanks for commenting

  11. isn’t it cool we can use all sorts of ways to get our message across and we dont even need to show our face to do it :-)
    Thanks for comment

  12. lol go for it. Enjoy
    Gail

  13. I’ve been using YouTube live stream for about a week now, and I’ve gotta tell you, I’m in luuurve! Makes me feel like I have my own TV show. Wade, I hear what you’re saying about committing a boo-boo and everyone seeing it ‘cos it’s live…but you know what: it helps you face that fear. Besides, there’s nothing inherently wrong with making a mistake if you learn from it. So go for it – don’t let that stop you.

  14. Hey, John. Yeah, I know. It was just a little niggle of a worry at the back of my mind. It’s not enough to put me off at all. I’m still looking to explore it to the hilt! I guess when I try it, and the more that I do, the less I’ll be worried about that side of things. Thanks for the advice though. Much appreciated.

  15. lol John glad you enjoyed .. just do it I say

  16. This is great and I can see many opportunities.

  17. Hi Greta, there are so many opporutunities out there its incredible.
    Gail

  18. Aw, this was an extremely good post. Spending some time
    and actual effort to produce a superb article… but what can I say… I procrastinate a lot and don’t manage to get nearly anything done.

  19. An impressive share! I’ve just forwarded this onto a co-worker who had been conducting a little homework on this. And he in fact bought me breakfast because I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending time to talk about this issue here on your site.

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