I Automated My Marketing

Do you have an amazing product, service or business and you just can’t work out how to get the message out there and let people know about it?

Well I did…..

Would you like to know how I Automated My Marketing with a system that takes my customers/clients through my entire product line for me all without my help, 24/7?

I am sure you know what I mean..
Picture this:
- I have this amazing product that I believe everyone needs, if they bought it , it would change their lives, and their bank balance…
- I have a product that everyone wants, I know they want it as they buy it from other people, I just need to get them to buy it off me…
- I have a product that everyone should have, it will so make things easier and better for them…

  but how was I going to get the message out there?
It’s really hard.

That was my issue…. I needed to solve it fast as I was not making any money ..

No matter if you are an off line or an online business, the struggle for customers is the same.

So how did I solve the problem? 

I could have gone to a marketing company and get them to write great copy then use that to see if it brings in the masses. We could do huge advertising campaign in the newspaper of TV.

Maybe some adverts on Google or facebook… but then how do we know if we are targeting the right people.

It’s all abit hit and miss. Well it can be.

 So how did I get around this??

So I needed to think fast and get the product to market… but how…

You won’t believe what happened actually and this is a true story.
It is so simple, in fact so simple we do it all day long, but I somehow over looked it…. I could not believe I didn’t do this first off.

I Googled it!!! DUH… I cannot believe that I left that as the last option to how to market….

I had already signed up to the product so one day not that long ago I decided to Google the name of the product and see how others were marketing it and that’s when I came across my answer… I was so excited. Why?
Because I found a system that after much searching around I found it had proven itself over and over again to work.

Check out the video

I Automated My Marketing

This is a system that is fun, easy to use even for the novice. The system looked great and was fronted by a person who is much more than qualified to lead my customers, my prospects through the whole system in a gentle guiding way.

So in answer to my question how can I get the message out there in a better more professional and exciting way, find someone who has a system and join in with them or copy them and better yet ask them to help you create what they have for your product or niche.  It just makes sense.

Save time and money and use a marketing system that really does most of the work for you. This system markets on auto pilot.
If you are looking to earn extra income from the comfort of your home, and a marketing system that has been proven to work and that markets on auto pilot then please do take a look at this Ez Marketing System.

As I say in the video it will take your prospect all the way from signing in to see the video to signing up to earn money from the multiple streams of income inside the system.

You could be anywhere in the world marketing your new business. Earn an income Automate your marketing and automate your income.

Watch the video and learn how I Automated My Marketing

Art Williams Says Just do it! So Why Aren’t You?

 This is one of the most inspirational videos that I have watched today. It’s the famous Art Williams Just Do It speech. Arthur L. “Art” Williams, Jr. is a famous billionaire insurance executive from Palm Beach, Florida. Art Williams is the founder of A.L. Williams & Associates. “As of 2008, he ranks number 843 on the Forbes list of the “World’s Billionaires” with an estimated wealth of $1.4 billion.” (Wikipedia).

 Some notable lines that I really liked are the following:

• If want to win in business, you’ve got to be a leader.
• The winners do it. They get the jobs done.
• If you want to become somebody, do it!
• I’m gonna win now, just do it!
• I’m not making any money, what can I do? Just do it!
• I want to win this contest, just do it!
• Just do it, and do it, and do it.

 Watch it here: Art Williams Says “Just Do IT”

Winners just do it. But what do they do? They do whatever it takes to get the job done. They do it – and do it – and do it – until the job gets done. And then they talk about how great it is to be somebody they’re proud of. They talk about how great it is to finally have achieved something unique – how glad they are that they didn’t quit like everybody else – how wonderful it is to finally make a difference with their life. We need leaders in America who can “Do It!” – Art Williams

Here are some of the great point’s that Art says in his speech…

What is the 500,000 dollar a year person do, the 50,000 dollar person doesn’t do? You’re looking outside and study those 2 individuals, everything seems to be the same. They’re both of the same sex, they’re both of the same age, they have the same train, the same positions, the same contract, the same friends benefits, both are successful, they work hard, they’re good family people, make tough commitments. But what’s the difference?

What does the 500,000 dollar person do the 50,000 dollar person doesn’t do?

• He pays the price a little bit more.
• He works hard a little bit more
• He’s loyal to the company a little bit more.
• He makes money a little bit more.
• He believes it a little bit more.
  
• He saves money a little bit more.

This is all so powerful, and to finish off I want to add in these words near the end of his speech:

Yep you really got to do it.
“Art, Art what’s the primary difference between winners and losers?”
The winners do it…. They do it, and do it, and do it, and do it, until the job gets done.
And then they talk about how great it is to finally have achieved something unique.

And I’m glad they are.

They didn’t quit like everybody else.

And how wonderful it is to finally be somebody they’re proud of and make a difference for their lives

What have you done to achieve something unique? What did you quit at lately? What have you done to make a difference in the lives of others?
Winners Just do it, over and over, and over again.

Love this speech it is so inspiring and makes me want to Just Do It, if not for me, then for the people who rely on me.

I have always been told that you have to have a very big “Why” as to why I am doing something. My “Why” is to help my family and those around me that love and support me and also the greater good of the charities I work with and for.

So each day I “Just Do IT“

Art Williams Just Do It speech.

What Should I do With My New Leads?

It’s a question I get often and was also surprised to see that Joel Therien also covered the topic the other day in a video update which I have a copy of below.
I know some of you don’t even have a list yet and wished you had this small issue… well Joel covers that side of things as well.

So today, we are going to go with those that do have a list it might be very small as you are just starting off.

I find it interesting that many companies today ask me for me email, but then I never hear from them again. Never received an email or anything. I just think that is odd… what a waste not to use the list….
Then of course, there are those who take your email and just sell and sell and sell to you.
They don’t care how many times a day they email you a sales letter, it is exhausting being on their lists .

I have always believed that you have to build a relationship with people and so listed below are the steps that are so important.
If I have a bad experience somewhere I usually email them to tell them what happened in 9 out of 10 cases no matter how polite I am I never get a response from them but they carry on sending me sales emails. Makes me cross. They have not been taught the process listed below here.

The sales process is all about:
Know me
Like me
Trust me
Buy from me

So if you don’t have many leads then I would be taking the time to get to know the ones you have and in turn letting them get to know you.
How ?? well you can email them .. but not just any email, use video email. I have been using video email for a long time and it works. The chances of getting your video email opened as opposed to an ordinary email is 10 times higher in my experience. People really like to see you and know there is a real person there. With technology today there is no excuse except laziness for people not to use video email to connect with their database.

Some say the cost is too high well I have to say that is no longer an excuse or the case. I have been using this amazing system that at $24.95 is amazing.
Video Emails
Auto Responder
Conference room
Training

and the icing on the cake if you happen to sell this suite of programs to anyone like the Flower Shop down the road to use you get 100% commission. Truly amazing.

So not only is the system fantastic the affiliate side is also out of this world.

Take sometime to get to know your database it’s real important if you want them to continue to buy from you.

So in answer to the question above What Should I do With My New Leads? you should get to know them so they will…

Know you
Like you
Trust you
Buy from you…

Check out Joel’s Video below where he answers the question:
What Should I do With My New Leads?

Please check out the system so you can keep in front of your database the 21st Century way, with video emails amongst other things.

What should I do with my leads? Get to know them.

Lessons from a Pink Bowl

I was reading through my facebook news feed and saw this story so I had to post it in here as it’s brilliant. Lessons from a Pink Bowl.
The story is below and you can read it, but I was amazed at how easy this was for the business mentioned below and how now it has had a viral effect, all because they sent a pink bowl out to a customer. They rewarded him for his loyalty with a pink bowl and a special card.

BUT not just any pink bowl... this was a VIP Pink Bowl.. this bowl allowed the customer to….
jump the line, he could with the show of the bowl go to the front of the line. I am sure we can all feel the good and bad of that..

I hate line jumpers and if I can find a way to jump the line that is fair then I am going to do it. The power that would give me, to walk past lines of people all because of my pink bowl wow. I want one, and I will do what I have to do to get hold of one of those bowls.
it was a limited edition Pink bowl as well.
When the customer showed his Pink Bowl the staffer was excited to see him as well…. read on …

Incredible marketing. This is an offline business that used old fashioned marketing, by old fashioned I mean real mail in the letter box, and because this person was so happy with the out come it has now gone viral all over the net.

Brilliant. I wonder how much the marketing cost the company all up. I am positive not as much as they are going to make out of it.

How to Create Word of Mouth Magic

I had an amazing experience the other day, so amazing that I just had to share it with you. I received, in the mail, a big gift-wrapped pink-box. Inside the box was a pink salad bowl, a VIP membership card, and a letter. The sender, a New York City healthy salad-to-go restaurant chain called Just Salad, apparently had just awarded me with number 17 of a total 100 limited edition VIP Pink Bowls.

I was excited, of course, and read the letter, which informed me that my loyalty had earned me the Pink Bowl. More important, the letter informed me that I could now enjoy line-skipping privileges, free toppings and other perks, as long as I brought in my Pink Bowl.

Well, obviously I knew where I had to have lunch that day. As I walked into the always-crowded Just Salad with my Pink Bowl, I immediately felt like a VIP. I walked past a line of about 40 people, several of which were literally ooh-ing and ah-ing at my Pink Bowl as I walked. I felt like Moses parting the Red Sea with my Pink Bowl.

“Where’d he get that?” I heard. “I’ve never seen one!” I heard. It was incredible. When I got to front of the long line, the woman waiting at the front said, in a typical New York City rushed-town, “Excuse me! Haven’t you seen this line?”

I gently held up my Pink Bowl, and she said, “Oh, I’m so sorry. I didn’t see your Bowl.”

Apparently, Just Salad has done some promotion around this Pink Bowl campaign. Anyway, I approached the counter, and heard the staffer say “Wow, this is the first Pink Bowl customer I’ve had!” I got my free chicken topping, and I was soon on my way. When I got back to the office, within a few minutes, 30 people at Likeable had heard the story. It soon appeared on Twitter and Facebook. Now it’s here.I had an amazing experience with my Pink Bowl. Guess where I had lunch the next day? And the day after that? For the cost of a bowl, shipping, and a free topping, ($20?) the small business reached thousands of customers and prospects.

I’ve been a regular Just Salad customer for a while now, and frankly, I’m not sure whether I got the Pink Bowl because of my loyalty or my influence. But I can tell you this: Just Salad’s Pink Bowl campaign to me and others is a reminder of the timeless formula of word of mouth (WOM) marketing success:

Great Product + Loyalty Marketing + Influencer Marketing = WOM Magic

Let’s dissect this formula for success and talk about how you can benefit:

1) The fundamental priority is to create a great product. A great product or service is worth talking about to your friends. Just Salad has these cool orange and green reusable salad bowls, dozens of different salad options, and provides fresh, fast, healthy lunches. It’s worth talking about to begin with. On the other hand, if you don’t have a great product, no amount of marketing is going to make a difference.

2) Reward loyal customers in a fun way. Your loyal customers are the ones most passionate about your great product or service, and they’re the ones most likely to talk about you. So give them something to talk about. And give them a reason to keep coming back.

3) Give influential customers something to talk about. Long before social media, you had some customers and prospects that were more influential than others: the captain of the football team, or the President of the P.T.A., or guy who organizes all of the golf outings. Thanks to social media, you can now identify your most influential customers more easily than ever. For instance, you can use Klout or Kred, services that measure how many Twitter followers and Facebook friends take action when people post.

Here are 5 examples for how different companies and individuals can leverage word of mouth magic with their customers and prospects:

1) A real estate agent sends a beautiful bottle of wine to an influential prospect – before the sale.

2) A software company launches in Beta with exclusive free access to a limited group of Twitter influencers.

3) A law firm lands a new client – the biggest manufacturing company in the city – and sends out big cookie baskets to all of the execs the next day.

4) An insurance saleswoman finds the top-connected people on LinkedIn in town, and mails them all Starbucks gift cards.

5) A restaurant offers free dessert to all of its frequent diners.

If you have a great product, and can get your loyal, influential customers talking about it, you will create word of mouth magic. Getting lots of the right people talking about you in a positive way is more valuable than any advertising – and thanks to social media, word of mouth magic can spread faster and further than ever before.

Just Salad did just that with me, and now many thousands of people know about it.

How can you create some Word of Mouth Magic for your business?

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Now it’s your turn. Have you ever felt like a VIP because a company marketed well to its loval customers? How do you get influential customers and prospects talking about your business? Let me know in the comment section below – who knows, you might just win some Likeable swag just for posting!

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Dave Kerpen is the founder and CEO of Likeable Local, the cofounder and Chairman ofLikeable Media, and the New York Times bestselling author of Likeable Social Media and Likeable Business. To read more from Dave on LinkedIn, click the follow button below.

Artwork by Ness Pacheco www.lpacheco.org.

All I can say is thank you Dave for sharing this and reminding us again how import customers are and how important I am as a customer to a business. I am over loyalty cards that seem to always dissappear just as your about to use it, or you have to spend too much before you get rewarded.

What are your thoughts? When did you last have an amazing customer experience and where was that?

Love you to write and comment and to share everywhere the Lesson of the pink bowl.