Video Marketing

I have managed to build a pretty solid business using Video Marketing and would like to share with you 3 reasons why you should be using video to build your business.

I guess most of you won’t want to do video as you don’t want to be seen behind the camera. We are all so vain aren’t we? I have had the same problem, I don’t look that good on video, really, I know most of you will think I just love the whole video thing… well I do as long as I don’t have to appear on the camera. My hair does not look right, my nose looks to big, my voice sounds funny… I know I have all the things you will say. Put all that aside and you will find Video Marketing is a tool that needs to be used.

So here is what I say…. “Get Over Yourself”

The other day I was doing a video and it took me about 30 times before I got it right, I could not believe it. Normally I just sit down and do it, boom done all finished, but this particular day I just kept getting it wrong. Tripping over my words, coughing at wrong times, oh I also forgot to turn the phones off so they went as well… however I got it done and I see as I write this, that video has had over 8000 views, and sold quite alot of product, so was it worth it “TES”, was it annoying to get it done “YES” but end result excellent.

So today I want to take you through 3 reasons why you need to use idea as part of your marketing on line.

Some Key points for Video Marketing

1. The beauty of video is that it’s quick to install on a blog or a website and it’s very, very effective. Why?

2. Because people like to watch and share videos – it’s easy! Why else would YouTube have over 2,000,000,000 downloads per day!

Yes, that’s 2 BILLION!

3. Video has this ability to go viral very quickly

A video adds value.

Don’t just send your customers another boring email explaining how great your company’s services or products are!  Millions and millions of emails are deleted without being read every single day – how many do you delete every day without even opening them?  Even emails from me They might be cheap to send, but what a waste of everyone’s time and effort.  Show your potential customers how much better you are than your competition, show them exactly what you can do and exactly how well you can do it, in a video.  There are some great tools out there that allow you to use video as emails, so instead of a text email you can send a video email. How cool is that. I also talked about this in another blog post I did on using Jing as your screen capture software, and you can also use it for video emails. Doing these kind of emails will also position you as forward thinking and innovative.  You would simply send your customers & prospects a link to your latest video hosted on  your blog, on Youtube or on Vimeo for instance. Which method of communication do you think has the most impact? I know which works best for me that’s for sure.

Using Direct Mail or Video Mail?

Direct mail. Let’s face it, we  ALL know that direct mail can be very expensive. Designing, printing and posting or delivering glossy brochures, that generally get thrown straight into the recycling bin, is a good way to waste a lot of time and money. Direct mail can be effective, if you can afford the expense and if you are 100% sure the recipient is likely to be interested.  Typically, direct mail will show a 3-4% positive return and that’s NOT always cost effective. In today’s world Direct Mail used well can work for you, but as stated it’s more expensive. So I use direct mail, then follow up with email, then a video email, then I call. Follow this system and it will work well, but don’t just send out one email or video email and just because you don’t get a reply think it is hopeless it does not work. How many times do you need to be contacted before you take up an offer. So keep at it. Use direct mail if you want to, and follow up with video email, or video email first so they know who you are and then direct mail. Up to you, but do something. You really have to work out what will work well for your business. But whatever you need to use video in some way in your marketing.

Video Marketing Goes Viral

Sharing video or going viral. How many people were so impressed and excited by your last direct mail campaign that they copied it and send it out to hundreds of their friends, who in turn sent it on to hundreds of their friends, who in turn… you get the picture.   All this distribution of your company name and details of your services has got to be good for your branding too, right?  Viral video is a phenomenon that companies have just got to love – your customers feel compelled to do your marketing for you! Of course this doesn’t always happen, not every video is compelling enough to go viral, but the difference is that this can NEVER happen with direct mail!! And how will you know if your next video will be the one that ends up as the pick of the week by your local Television channel.

I am not sure if any of you have seen this video, but it’s pretty amazing. The CEO of the USA company called Blendtec needed some attention to his product. He wanted it quickly, cheaply, Fast but it had to be effective. He also wanted to use Social Media. He chose YouTube specifically … and below in the video is the result… it’s pretty funny and as I write this blog posts sits at almost 6,000,000 views. Would you say that was successful?

Now if you search on Youtube there are a bunch of these videos. If you check out the Blendtec Facebook page you will also note that there are thousands of followers there and on Twitter as well. It is an amazing thing to watch… really..

What I wonder is how many of these thousands and thousands of followers are actually now customers...It is word of mouth advertising, another words viral… we do his advertising for him (the company) as I send this Blog post out to over 10,000 people how many will now go watch more videos like and spread the word.

All that advertising and word of mouth from a video that cost less to produce than some of their blenders! This video was NOT expensive to make, but it ‘went viral’ and nearly 6,000,000 people around the world have watched it.  That’s quite an audience! (Blendtec also carried out other product tests on video and the results were equally good: Diamonds = 4,000,000 + views, magnets = almost 3,000,000 views and glow sticks = 7,000,000 views. Phenomenal!) All started with one idea and a very small budget video.

What can you do? Really look at some of the videos out there that have huge following, you can do as well or better.

The thing called “Video Marketing” does work, but will it work with just one video, maybe but probably not. I started off very small and now I have 100′s of videos on Youtube and also hosted in Facebook and on my own websites. So easy to upload into all these places. If you want some ideas on how to do your videos go on over to my YouTube channel and take a look at what I do. Video Marketing is one of the main tools I use now days to get my message out there.

I posted a blog post a couple of weeks ago showing you how to use Jing, if you have not seen it then go check it out here, Screen Capture Software – 5 Ways to Use it.

Some other software that might interest you is some software called Eyejot. It is amazing and I have been using it for quite sometime. You can use the free version or the paid. Go on over and take a look at it. I will do another blog post on it soon, but in the meantime you go have a look.

Keep a look out more Video Marketing Tools and tips are coming your way. Can you share down in the comments section your experiances with video marketing.

Please Re-Tweet, and like and share this post all over the place and I will continue to give you even more great content.

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