How to Use Youtube Annotations

How to Use Youtube Annotations

I am sure you all know the importance of Youtube these days in your marketing, the issue is to get people to subscribe  and also to be able to update videos easily when something might change, this is where YouTube Annotations come in. So today I am going to show you how to use Youtube Annotations to add a subscribe button to your videos, and also below discuss some other great uses for the Youtube Annotations.

Lots of people have no idea how to do this so here goes…. before I get you to watch the video the YouTube Annotations option is amazing you can use it for all sorts of things. Let me give you some ideas:

  • Add a message inside video
  • Add your website address
  • Add Phone number or contact details
  • Add a comment
  • Add a link so people can be sent some where else
  • Add  a text watermark
  • Now let me expand on these ideas…
  • Add a message inside the video:

If you want to get a message across to people you might talk about on the video you can also add the message there to rein force what you just said. It’s a great way to add reminders. You can make the message as long as you want, but I would be inclined to keep it short and sweet.

Add your Website address:

If you look on Youtube you will find 1000′s of videos with no links no under the video and none even in the video itself. With the new layout of the Youtube you will need to keep this in mind and be more vigilant in making sure you have your web address or URL on the video itself.

 

Add Phone number or contact details:

If you don’t have a website, or you want people to do something else like call you, or visit you at your place you can add in this as well. And as you will see in the video you can drag it out and make it show on the screen for as long as you need to.


Add a comment:

Really same as above in the add a message. The good news is if something changes and you don’t want to change the video then you can go in and just add an annotation. It’s just brilliant.

Add a link so people can be sent some where else:

I love the fact that you can send people to either another video, your channel, subscribe page and a few other options in there, it’s excellent so if you have a series of videos on a topic then you can send people from one to the next one, that is sheer genius.


Add  a text watermark:

I am not sure if you have had people steal your videos but I have, so I make sure I make it as hard as possible for them to do that. I am not talking about taking my video and putting it on their site I am talking about copying it using Camtasia or something like it and then putting their own details on it. Grrrr anyway to stop that it’s a good idea to add comments or web address’s in places where it makes it hard to get them out of. So think about how you going to do that, now not every video of yours will be taken and ripped off but some generic ones you may have had made for you can be. So if you don’t have Camtasia then use the annotations to slow the people down abit. It won’t stop them totally but it’s a start.

I have started to use this as a watermark as most do not want a picture of me sitting in there video so this works quite well, the other thing that works well is putting your web address in as a watermark. In saying that you would need to use a program like Camtasia to do it for you. The You Tube Annotations does not really do as good a job as this picture, but as I said it’s a good start.

So here goes the Video:

How to Use Youtube Annotations To Add A Subscribe Button

 

Something you need to understand and realise is that if you bring the video from YouTube into your website or if someone else takes your video from YouTube and puts it on their site the Annotations don’t go through on the video. So best to make sure your important stuff :-) is already in the video like your web address etc. Annotations is for veiwing in Youtube. But at any rate they are fantastic tool to use, so thank you Youtube.

Hope that had some useful information for you and you can use it to grow your Subscribers and also to send traffic to where ever you need to send it.If you are looking for more posts on Youtube then I have a few written and there will be more coming as Youtube changes over. So more Youtube goodies.

That ends the lesson on How to Use Youtube Annotations.

 

3 New YouTube Changes

3 New YouTube Changes

I just love Youtube, it has been a great source of traffic for me over the years. In December Youtube did some upgrades, changed the look and feel, I am not sure I like it as much but hey, it’s a free service and I can get videos ranked pretty quick using it. So I guess I have to adapt and change.

I found this great article for the Social Media Examiner3  New YouTube Changes and What They Mean for Businesses and so decided I would share it with you all as it’s a really great article with tips along the way, and of course pictures which is always helpful. With so many people viewing videos and also searching youtube for answers to problems then Youtube is the place to be.

I recently did a webinar with Mynders all about videos and how easy it is with the right gear. You might want to check out the webinar right here.

So important to use video so please get your act together and start to use it. The you can get an account open up in Youtube and go present, your company, your product or service to the world. It’s up to you to make it happen.

 

Are you thinking about doing more with YouTube?

In December of 2011, YouTube unveiled their latest design and navigational changes to the world.

Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.

Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?

This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.

Ready? Here we go!

#1: New YouTube Home Page

YouTube's new home page

YouTube’s new home page offers a new Subscription Feed function.

YouTube has changed their design to follow a much more clean and modern look.

A quick peek at the home page will reveal that quite a bit of rearranging has been done. Instead of showcasing the most popular and trending videos on the website, YouTube has now prominently positioned a “Subscription Feed” smack-dab in the middle of the page.

Note: You must be logged in to see this properly.

This “Subscription Feed” (which bears an uncanny resemblance to Facebook’s Live Feed), now features the latest video content and updates from your subscribers.

In an effort to provide a better, more relevant user experience for viewers, YouTube is behaving more like a social-networking site than ever before. But what does this mean for you?

Until now, the “cute baby” and “shockingly embarrassing caught-on-tape” videos have dominated YouTube with millions of views from your bored co-workers looking for a quick distraction from their day. Most of us have discredited YouTube as a legitimate traffic source or brand-builder for our businesses because let’s face it, creating randomly hilarious videos probably isn’t your forte! And that’s OK, because things are changing…

This “Subscription Feed” gives the smaller guy who doesn’t have “crazy-viral” content a fighting chance for more exposure.

As your viewers watch, rate and comment on your latest video, exposure for your content will spread to the followers and subscribers of each of your viewers through YouTube’s feed, creating a smaller yet more relevant viral effect.

youtube subscriptions

Building your subscriber base is even more imperative than ever before!

To take advantage of the Subscription Feed, here is what I recommend:

  •  Be active daily and consistently: Make sure to upload fresh content to YouTube weekly and follow up as many times as possible to comment, share and promote other videos that you enjoy watching. The more activity you have on YouTube, the more exposure you can get.
  • Get your audience to take action: Using a call to action, get your viewers to subscribe, rate, comment and share each of your videos. The more activity and interaction that takes place on each of your videos, the more potential exposure you get on the home page of YouTube.

I don’t expect your 3-minute, content-rich video on how to get more leads in your business to suddenly go viral and compete with the likes of “Rebecca Black” & “Charlie Bit My Finger.” I do however see a mini-viral effect take place! Your videos have the potential of being shared and seen by more targeted viewers (quality views over quantity!).

#2: New YouTube Channel Page

The new channel layout may look different, but it still behaves relatively the same. However, as YouTube moves in the direction of becoming more “channel-centric,” it is imperative that you activate, update and optimize your new channel as quickly as possible for the best results.

In fact, YouTube is already making more of an effort to feature channels on search results pages for related keywords. Focus on using your main keyword phrase properly in your channel, and you can get found even quicker!

youtube keywords

Optimize your channel with your main keyword phrase for more exposure!

Here is your action list for proper channel page optimization:

Step 1: Set up background image.

Depending on how your channel’s background image was designed before the big change, you may need to modify and upload a new image. The best background images reflect your brand and the services you provide through pictures and text on the far left-hand side of your background image.

To begin the editing process, simply click the “Edit Channel” button on the top right-hand corner of your channel page.

Step 2: Edit your channel details.

The next step is to make sure the title, description and tags for your channel are properly filled out using your main keyword phrase. (Note: Some users have experienced losing all the content they used in their previous channel description after making the switch. Don’t assume your description is still intact.)

Your title should be clear, concise and benefit-driven. Your description should detail exactly what type of value and benefits your audience will get when they watch your videos. And you can finish this by adding a bunch of your relevant keyword phrases (in quotation marks) in the Tags section.

youtube channel info

Properly fill out your channel info and include your keyword phrase.

Step 3: Activate the “Blogger Template.”

The new channel page offers the choice to customize the design and layout of your channel with one of four templates. I recommend using the “Blogger” layout. It can be selected with the click of a button!

youtube layout

Select the layout that best suits your needs!

Step 4: Edit your featured video.

Similar to the old channel design, you’ll want to have a featured video that auto-plays when people view your channel. You can choose from any of your past videos or select the option to use your most recent video (recommended).

youtube featured video

Remember to properly add your “featured video.”

Step 5: Add your links.

The new channel design makes it fairly easy to add website, blog and social profile links to drive traffic to your other web properties. Make sure to take the time to add and edit this information and use compelling benefit-driven copy to encourage your visitors to click over to your website!

youtube links

Include links to your website, blog and social networking profiles.

Most marketers will never take the 4.3 minutes to make these minor adjustments to their channel. Take this opportunity to optimize your channel page properly and focus on getting it ranked for your main keyword phrase!

#3: YouTube Analytics

My personal favorite change in YouTube’s most recent overhaul has been their introduction of YouTube Analytics. Previously called YouTube Insight, this extremely detailed and informative feature allows you to learn more about your audience, your videos and your activity on YouTube. In other words, you get to totally geek out!

Each statistic tells a story about the viewing habits of your audience. With proper deduction skills, you can effectively identify problems with your videos and make the necessary changes to improve your results.

Most of the features in YouTube Analytics have remained the same; however, there are two features that I would like to call special attention to:

1: Audience retention

Previously labeled as “Hotspots,” this improved function allows you to see just how engaging (or unengaging!) your videos really are. Identify the exact moments that are causing your viewers to run for the hills or making them perform a “digital double-take,” rewinding your video and begging you for more! Want to see more results with your videos? This function tells you exactly what you need to do!

youtube analytics

Two exciting features to play with inside YouTube Analytics.

2: Playback locations

This new function allows you to see exactly where your videos are being watched. As mobile devices become predominant in our lives, you’ll notice a greater percentage of playback locations coming from “mobile.” This feature will also allow you to see exactly who is embedding your videos and which blogs/websites are giving you views! Find out what is working and you can do more of the same!

Why Change Is Good

Even though this round of changes was met with harsh criticism from the YouTube community, it’s our duty as business owners to embrace the change and understand YouTube’s ultimate vision.

As the third-largest website in the world with an audience that rivals any major television network, YouTube is an absolute powerhouse! It has big plans for blurring the line of offline television and online entertainment, and we can expect YouTube to continue to evolve and morph into something new and different.

What do you think? Do you understand the rules of YouTube’s game? Embrace the change and you can see results for a long time to come! Leave your questions and comments in the box below.

I trust you found this article helpful, if so share it around or leave a comment below .

If you need any help setting up your whole Video marketing system then please contact me .

I am sure you can use these 3 New YouTube Changes to make changes to your youtube channel if you have one and if you don’t you can then use them to set your channel up with correctly.

How To Create, Edit and Share Video In Minutes

How To Create, Edit and Share Video In Minutes

The reason most people don’t use Video in their marketing is because they don’t know How to Create, Edit and Share Video in Minutes, for some it takes hours. I know some videos I have put together where I am the “Talking Head” as we say, I have done anything up to 50 takes, it is so frustrating, and I am sure many of you will know what I mean. I remember a friend of mine taking “Take after Take” to get something perfect , that is enough to put anyone off doing video, especially if you are going to be the Star Attraction :-)

How ever you having to be the Star Attraction is not always how you need to do a video. There are so many things you can do with video. I have actually written another blog with a list of all the different ways you can use the videos you create so you can go over to that post later and check it out. Screen Capture Software 5 ways to use it.

Teach
Show new product
Be a comedian
Be your own singing star

Many of you will know of lots of people out there who got their start to Stardom through putting a video up on Youtube. It is completely amazing. I think of the many 100′s of students I have taught how to:

Build Websites
How to build Fanpages
How to find Keywords
How to transfer domain names
How to make videos
How to use Facebook, Twitter, Youtube
How to use a coffee machine (yes done that as well)

….so many things, all through video.  We just love video.  We need to use it in every part of our promotions… it does not matter if we are promoting ourselves, our brand or product or service we need to be using video. But as said earlier some people don’t want to use it because it is all to hard … but it’s not really hard.

Video is fast becoming the most effective traffic-generation tool online today… And YouTube is the top of the lead-generation sites. Search engines love videos, so it’s often much easier to show up on the first page of search engine results when video is used instead of text. People are 41% more likely to click on a video link in search engine results, than on a text link (like for a blog, article, or website).

 ”You absolutely MUST use video in your online business, or resign yourself to losing ground to online marketers and entrepreneurs who do.” states Mynders Glover, co-founder of BusinessBuildingShortcuts.com. “I could go on and on about ways you need to be using video in your online business, if you are serious about building a real business that actually makes you money, but I’m pretty sure you are already convinced that you have to use video, and use it everywhere in your business.”

I will be having Mynders on the webinar this Wednesday and I am so excited about that… here is some information about what we are going to cover and also Just who is Mynders Glover:

On December 14th, Glover will offer a free webinar designed to teach online marketers to create, edit and share their video content in minutes.  Glover will share his secrets to Instant Video Mastery while introducing a program designed to get results without huge investments of time and money.

This free webinar is open to the public.  Pre-registration is required. Details may be found by Clicking here

During the webinar, Glover will address commonly asked questions like these…

* Does my market watch videos online?”
* How does video marketing compare with article marketing for list-building and sales?”
* Can videos be a part of a business-building strategy?”
* Are there ways I should be using video… but I’m not?”
* How can I get great-sounding audio for my videos?”
* What should I do to get my videos to rank well in search engine results?”
* What’s the best software to use to create awesome videos – easily?”

 

 Mynders Glover has an MBA, and has been an entrepreneur almost since birth. After working at a job only long enough to qualify for his CPA, he went off on his own. He has created successful businesses in real estate and real estate development, nutritional products, seminars and consulting, corporate training, and in direct mail.

 Originally from New Orleans, Mynders has lived in the Durango, CO area since 1999. He earned his undergraduate degree from Virginia’s Washington and Lee University in 1976 and his MBA from the University of Virginia in 1980.

 Between college and graduate school, Mynders worked in the tax and audit practices of one of the world’s largest accounting firms, Peat, Marwick, Mitchell & Co., where he obtained his CPA certificate. He worked for others for only 3 years before going into business for himself. In the years since, Mynders has founded business, management and financial companies, a real estate development company and several Internet sites.

Mynders is the co-founder, with his wife, Deb, of  Business Building Shortcuts, an online business which focuses on matching “Product Creators” with “Affiliates” (product Marketers).

 

 

Below is a video that Mynders has done for you to show you how to use Tungle.com Using Tungle.me to Leverage Your Time. It’s a great video actually and you will see in the video just how Mynders is using video to teach you all about Tungle.com.

Thanks for reading and watching :-) Don’t forget to share this post to all your friends and maybe even send them the link to the Webinar so that you and them will all know How to Create, Edit and Share Video in Minutes. 

 

Whats New In Social Media

Whats New In Social Media?

Whats new in Social Media this week. Answer: Lots :-)

The thing with Social Media is that it never stops changing. I guess that is what happens with things social.

Here is Wikipedia’s take on Social Media:

Distinction from industrial media

Businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.[citation needed]

So I guess we take from that is if Social Interaction is happening then we are going to be in for an ever changing road ahead.

Here are some things that I have picked up over the week I hope you enjoy the different writers I have for you. Each title gives you a snippet of what the article is about so click on the links to see whole article.

 

Social Media Platforms Get Facelifts: This Week in Social Media

www.socialmediaexaminer.com

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Starts Rolling Out New Design: And there are new ways to embed tweets.Be sure to check out the new enhanced profile pages which are currently only available for 21 advertising partners. These new profile pages will slowly roll out to a wider audience of brands in the coming months. Learn more in the video below. [...]

YouTube Analytics: This Week in Social Media | Social Media

www.socialmediaexaminer.com

Social media news and new developments making social media marketing easier. (YouTube Analytics, YouTube statistics, SlideShare Presentations, Inbound Marketing) YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed reports for tracking your audience building and retention statistics.  Be sure to check out the updated YouTube Creator Playbook to learn how to take full advantage of the new YouTube Analytics features.

Google+ Integration: This Week in Social Media | Social Media

www.socialmediaexaminer.com

Social media news and new developments making social media marketing easier. (Google+ Your Business, Google+ badge, CardMunch, Augentedev, Foursquare).
Google+ Page Badges Are Publicly Released: You can now add a Google+ badge to your website. See the sidebar of this site to see it in action. Adding these badges do impact search results.

What’s new in Social Media? – New Facebook Timeline for New Zealand

There is actually so many new things I am finding it hard to keep up, one other new thing that has happened in my country New Zealand is the Facebook has rolled out the Timeline here to the whole country. That’s pretty exciting it was decided that we are a big enough small enough country to test out the new Facebook Time line on. Even though I have been using it for sometime lots of people have loved being able to take it up now. Once you learn how to use the new timeline for both business and pleasure you will all be away laughing … as we say here. It’s fantastic, just take your time to learn it and how to use it. So if you want to visit my post on the Facebook Masterclass then go on over and check it out.

Hope you enjoyed the post. Share it around and also Tweet and like it…. love it when you share…