Introduction To Facebook Ads

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Introduction To Facebook Ads

I have used Facebook adds on and off for a while now, I have had both good and bad results, I have bought every program you can think of to try to help me with learning it all I have bought an amazing graphics program that makes sure I always get the sizes correct etc, but still it can be quite a mystery in getting it exactly right. There are many variables…

Facebook is a business and so they want to make profit and alot of it, as now they have shareholders they also have to please :-)

When I started with Facebook advertising there weren’t that many doing it, nor were there that many options on how you can and can’t advertise. One of my favourite ways was and still is to do a Sponsored Add from a post, they just seem easy to this lazy marketer.

I also love the way you can market to a direct group of people for instance, if you knew a particular company were about to lay off their workers and you had something to help or sell them (the ex- workers), then you could target your advertising right to that group.. I love that and it works very well.

Anyway this article here is long enough without me going on, I wanted you to see this article as it is very helpful, just an over view but am sure it will be helpful for you as you go through the Facebook advertising maze.

Let me know your thoughts in the comments and don’t forget to share :-)

Introduction To Facebook Ads

 

Are you considering Facebook Ads but are confused by all the options?

You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today?

This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.”

This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February.

Understanding Facebook’s Sales Process and Where You Fit

Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers.

Facebook has three sales channels: Direct, Inside and Online.

  • Direct sales deals with the largest global brands, for which Facebook has dedicated account teams to manage the relationship directly with the advertiser and their agencies. These are generally referred to as managed accounts. The first important point to note is that certain products, specifically Premium (discussed later), are only available to managed accounts.
  • Inside sales handles the next tier of clients, who may be spending in the hundreds of thousands of dollars per year on Facebook. These clients will have a sales rep whom they deal with directly to buy advertising, but they don’t have quite the same level of strategic support as managed accounts.
  • That means the rest of us interact with Facebook sales via the Online, or self-serve, channel. There are companies developing products on top of Facebook’s Marketing/Ads APIs to facilitate the buying process for self-serve advertisers. Platforms such as Ad Parlor, Blinq, TBG Digital and others can be beneficial to those spending enough to justify an investment in automation and optimization.

But when it comes to the type of advertising available, these platforms don’t provide access to anything that you can’t do yourself through the Facebook self-serve interface.

What’s the Difference Between an Ad and a Sponsored Story?

According to Facebook, users want to engage with “stories,” not “ads”—the difference being that ads are one-way communication and stories are more conversational and participatory.

sponsored story

With this sponsored story, you have the ability to Like the brand, comment or share.

To support this, they have presented data based on research done by Nielsen that showed significantly higher click-through and brand recall rates for ads that contained the social context of a friend’s name (i.e., “John Liked this”) versus a traditional advertising message alone.

Facebook will continue to offer options for both Ads and Sponsored Stories through the Online and Direct or Inside Sales channels. However, they have introduced a number of new formats to encourage advertisers to use these more social ads. In addition, Facebook recently began testing a button that bypasses the somewhat complicated self serve ad interface to allow Page admins to promote content directly from their Page as a Sponsored Story.

That said, you can still choose to set up a traditional ad, called a Marketplace Ad, where you supply the ad copy and creative, and can link the ad to your Facebook page or your own website if you choose.

Marketplace Ads

There are currently four Marketplace Ad types:

  • Standard Ad (drive traffic to your site)
  • Like Ad (drive to your Facebook page)
  • App Ad (drive to an app)
  • Event Ad (promote an event)

Each ad includes a thumbnail image, title and body copy.

Note that as of April 1, there is a new 90-character restriction on body copy length.

ad setup

Facebook’s self-serve interface makes it easy to set up a new ad.

Direct advertisers also have access to video ads, which are not available through the Online channel. However, self-serve advertisers can incorporate video via Page Post Ads described below.

Sponsored Stories

Now let’s look at Sponsored Stories. These were Facebook’s initial social ads and may now be referred to as “voice of friend” stories to differentiate from the new Page Post Ads discussed below.

These stories are shown to “friends of fans” (users whose friends are fans of your page and interact with your brand). These stories always show the friend’s profile photo and name, something not displayed with Marketplace Ads, and hence the social dimension.

Sponsored Stories can be generated from any of the following actions:

  • Page Like (user Likes your page and their friends will see this)
  • Page Post Like (user Likes a post on your page)
  • Page Post Comment (user comments on a post)
  • App Used or App Shared (user interacts with your app)
  • Check In (user checks into your location)
  • Question Answered (user answers a question you posted on your page)
  • Event RSVP (user indicates they are attending your event)
like vs ss

Above you can see a traditional Like Ad alongside a Page Like Sponsored Story. Both encourage a user to engage with your page, but the Sponsored Story contains the “voice of friend” that is more likely to drive engagement from friends of fans.

The most recent additions to Facebook’s advertising arsenal are the Page Post Ad and Sponsored Story.

Page Post Ads

The Page Post Ad offers the ability to display the same content in an ad unit as on your page. If users are not already connected to your brand through a friend, they will see an ad and have the ability to Like your page.

Existing fans and friends of fans will see a Sponsored Story showing their friends who are connected to your brand, providing additional social context. For managed accounts that have access to Facebook Premium, Page Post Ads will also allow existing fans to interact by Liking or commenting directly within the Sponsored Story. This greater degree of engagement is not currently available to advertisers through the Online channel.

Page Post Ad options currently include:

  • Text (you make a text-only post on your page)
  • Photo (you post a photo to your page)
  • Video (you post a video to your page)
  • Link (you share a link on your page, which can be used to drive traffic off of Facebook)
  • Question (you ask a question/poll)
  • Event (you create an event)
page post video

With Page Post Ads, you can drive video consumption.

What if I Want My Ad to Appear in the News Feed?

Much has been made of the new Facebook Premium, which enables advertisers to promote Page Post Ads and Sponsored Stories directly in the news feed, including on mobile. Facebook Premium is only available to managed accounts, but that doesn’t mean your ad can’t appear in a user’s news feed.

Marketplace Sponsored Stories scheduled through the Online channel will also be considered for inclusion in the news feed. Facebook’s EdgeRank algorithm will take into account numerous factors to determine the suitability of a given story for inclusion.

If I’m in San Francisco and seeing something from a plumber in Wichita, that isn’t good for the advertiser or me, and isn’t necessarily a good user experience. Facebook is rightfully concerned about this and will likely be very selective about which Sponsored Stories appear in the news feed.

If your ad does appear in the news feed, you will be paying for impressions (CPM) or clicks (CPC) just as if the ad had appeared in the designated ad position on the page.

Initially Facebook will be gathering data on how different ads perform in the context of the news feed and on mobile. Armed with that data, they will be in a better position to determine how or whether to roll out the product to more advertisers. Of course there are no guarantees that you will ever be able to pay directly for exposure in the news feed.

What About Offers?

Facebook also announced a new product that enables companies to create an Offer that can be posted on their page and claimed by users with one click. Once a user claims the offer, their friends will see this in the news feed and be prompted to claim as well.

At this point Offers are only available to managed accounts and a select number of local business Pages, but it appears the product will be more widely available soon.

offers

Here’s an offer displayed in the news feed with the ability to claim or share the offer with one click.

It’s unclear exactly how Offers will be rolled out to a wider selection of advertisers, but it is certainly an exciting tool for businesses of any size, so stay tuned!

So Now What?

I can’t provide a prescription for how to advertise on Facebook because each organization is unique and will have different objectives. However, I think it’s important for anyone not yet advertising on Facebook to think about the following, and for anyone currently advertising to take a second look at their campaigns with these points in mind:

  • In general, advertising on Facebook is more effective at driving behavior on Facebook. Another new feature Facebook recently announced will help advertisers measure this effectiveness even more precisely by enabling the tracking of various actions (Liking a Page, installing an app, RSVPing to an Event) a user may take after interacting with an ad.
  • Conversely, how can you utilize advertising to support your broader goals on Facebook? Page Like Ads can be a great way to build audience size and Page Post Ads can drive deeper engagement. If you’re utilizing apps on your page, you can use ads to drive traffic directly to the app.
  • One of the most powerful opportunities on Facebook is to reach friends of fans. Rather than targeting anonymous users with a traditional ad, you are likely to get a much greater response from someone one degree removed who sees that their friend interacted with your brand through a Sponsored Story.

It’s important to be clear on your goals and to be able to measure your effectiveness in reaching those goals. I am a big advocate of experimentation, but not of doing it blindly.

Just because you saw your competitor advertising on Facebook doesn’t mean you should do the same. And while tallying Likes and comparing how you stack up is an easy game to play, it’s not a great measure of the effectiveness of your Facebook marketing.

Before you go out and spend a bunch of money to gain more Likes, it’s important to have a plan for how you will retain and engage those fans. Again there is no formula, but successful brands on Facebook engage with their fans through content and conversations on their pages, as well as through fun and interactive applications (i.e., games, contests).

These activities can be amplified through the use of Page Post Ads and Sponsored Stories. When utilized together, they comprise a more holistic approach toward marketing on Facebook.

What do you think? Have you had success with advertising on Facebook? Are you excited about these new opportunities? I’d love to hear about it. Leave your questions and comments in the box below.

About the Author, Ben Pickering

Ben Pickering is the CEO of Strutta. The company offers tools for businesses to build and manage promotions and is a Facebook Preferred Developer. Twitter @bpicks. Other posts by »

Great article, hope it helped…. share it round to your Twitter, Facebook, Google +… thankyou, that was an Introduction To Facebook Ads

56 Ways to Market Your Business on Pinterest

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56 Ways to Market Your Business on Pinterest

I love this article and am thank you for Beth for writing it.

I have curated it out off her site, so for all of you wondering how you can use Pinterest in your business there are more than enough tips here to help you in fact 56 Ways to Market Your Business on Pinterest.

You will know I am sure that I have already written a post on Pinterest and also a video which I will re post in here as well all about Pinterest.

The other post is called How To Use Pinterest and all you need to do is click on the link and you can go on over and read watch and take part.

Also I have for you a FREE download on How to use Pinterest in Your Business, I am sure you will find it very helpful.

 

While Pinterest is still finding itself and there are not too many restrictions it’s a great idea to get in there and make it apart of your business strategy.

Read below it does not matter if your new to Pinterest or been in it a while and still learning or your a Pinterest Black belt there will be some great Pinterest Strategies here for you.

I have also added the video I have done as well so if you have not seen the video showing you how to get started then check it out below.

 

Pinterest Marketing for Beginner Pinners …

  1. Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.
  2. Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.
  3. Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.
  4. Don’t forget to add your website URL in your profile, too!
  5. Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.
  6. Come up with creative and interesting board names. They get shared whenever you pin something, so make them enticing. But be creative — you need to keep your board names short. There isn’t a lot of room for long descriptive titles.
  7. Tag other Pinterest users in your pins by using “@username” in your descriptions. Network with other professionals and vendors in your field by using this feature. Not many people are doing this yet, so it’s a great way to build your following and stand out.
  8. Comment on other people’s pins. Just like with tagging, this feature hasn’t really caught on yet, so use it regularly to really engage with other users. Obviously, use the same good manners and common sense you would when commenting on a blog or other social media site.
  9. “Like” other people’s pins to give a thumbs-up when you want to recognize great content.
  10. Pin from lots of different sources, instead of just from one or two sites. Variety is important on Pinterest.
  11. Mix pinning your own unique finds with doing lots of “repinning,” which is repeating someone else’s pin to your followers (just like a Retweet on Twitter). The person whose image you repin gets notified via email, and they also get a credit on your pin, which increases their following.
  12. Feel free to pin your own blog posts, but don’t over-promote. Follow the usual etiquette rules of any other social media site, and don’t be the boorish one at the party who only talks about himself.
  13. Pin videos! Pinterest has a special section just for pinned videos, and there are far fewer videos than images on Pinterest at this point, so use them to distinguish yourself. Any YouTube video is easy to pin.
  14. When you pin an image, add a description under it. Be smart about these descriptions — a good description will stay with an image as it gets repinned all over the Pinterest world. If the image is something from your own site, definitely use your business name in the description.
  15. After you pin a new image using the very handy Pinterest browser bookmarklet (a great tool in its own right,) use its built-in social media prompts to re-share your pin on Twitter and Facebook, too.
  16. Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
  17. Get the Pinterest iPhone app, so you can repin on the go, pin from your camera and add a location to your pins so others can find your images.
  18. Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
  19. Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
  20. Create seasonal or holiday boards that relate to your brand. Example: New Year’s Resolutions, Fourth of July, etc. Users love these.
  21. Add a prominent Follow Me on Pinterest button to your website to advertise that you’re a pinner!

Pinterest marketing for Intermediate Pinners …

  1. Search for new images to pin (or for trends) by using Pinterest’s search function. The search bar is in the top left of every Pinterest page.
  2. Use keywords in descriptions of pins, so pinners can find your images and boards when they do their own searches.
  3. Make sure you’ve got a Pin It! button added to the footer of each of your blog posts so your readers can quickly and easily share your content on Pinterest.
  4. Your Pinterest page has its own RSS feed! Find your Pinterest feed by clicking on the RSS symbol under your profile photo, then use it anywhere you can use a feed (Facebook, LinkedIn, for syndication on other sites, etc.) Advertise your Pinterest feed to your readers and ask them to add you to their RSS feedreaders.
  5. Got a WordPress site? Feature your recent pins in a widget in your WordPress sidebar by using a Pinterest widget.
  6. You can add contributors to any of your boards. Use this feature to engage your staff and let them contribute to your Pinterest presence by using adding to your company boards. Your staff will love this, and your boards will be richer for it!
  7. Want to find out who’s been pinning your stuff? Go to: http://pinterest.com/source/yoursitehere. For an example, check out Copyblogger’s source page. Look at your site’s page often to discover which posts and images are resonating with Pinterest users. Use that information to shape your content strategy.
  8. Add prices to your pins to create your own Pinterest shop. To add a price to a pin, type the $ or £ symbol followed by item’s price in the pin’s description. When you add prices to your pins, they may be featured in Pinterest’s “Gifts” section.
  9. Create a board that tells the story of your company and communicates your core values. Make this board available to people as part of your sales process.
  10. Consider creating “thank you” boards for current or past clients that send special appreciative messages. Could you create a holiday thank you card? Or one that celebrate the launch of a new client’s big project with your company?
  11. Pin tutorials on your boards. Need to walk a client through how to use your products or services? Or do you want to create free how-to videos to use as promotional materials? Pin your videos and presentations on special “How-To” or “Tutorial” boards. Anything you teach your clients can be made into a tutorial.
  12. Watch for trends. Click on the “Popular” link on your Pinterest home page to research what’s catching on with pinners, then integrate those trends into your content strategy.
  13. Be yourself. Pinterest is all about personal expression, so don’t be afraid to pin stuff that represents who you really are.
  14. Create a special board to highlight your company’s team members. Use the description under each photo to write a bio of each person.
  15. Show behind-the-scenes photos of your company. People love knowing how you make things!
  16. Become an information curator for your niche. Gather the newest and best resources on your boards. Become a trusted source of information on Pinterest, and your following will grow by leaps and bounds.
  17. Integrate your Pinterest account with Facebook’s timeline feature, so you post content in both places at once.
  18. Highlight old content on your blog so that people can repin your archived posts. The LinkWithin tool will add a footer to your blog posts that features images and links pulled from old content, giving people the opportunity to pin previous articles.
  19. Thinking about freshening up old photos, or going back through your blog archives and adding photos to those text-only posts? Now is the time! Remember — the prettier the picture, the more pins you will get.

Pinterest marketing for Black-belt Pinners …

  1. Find out when you’re getting the most repins, likes, comments and referral traffic by regularly analyzing both your Pinterest profile and your site traffic stats. Test out pinning on different days of the week and times of day to maximize traffic and audience engagement.
  2. Connect your clients who use Pinterest by introducing them to each other. Recognize your best pinners by sending out a weekly “Best of Pinterest” email that includes spotlighted boards and pins from your clients’ profiles.
  3. Create moderated boards for your fans to express their support for you. They can add videos, blog posts and photos from your events.
  4. Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.
  5. Create boards for the classes and webinars you teach, and use them as supplemental material for your students. You can use the boards during your class or presentation, or send your students home with Pinterest boards to explore after class. If you’re teaching a live class or workshop, include pictures from the actual event.
  6. Create boards for referral sources, affiliates and strategic partners, and let them add to the boards. Engage with the partners so they know they are included and appreciated.
  7. Allow your best customers or star students to join in on certain boards and pin ideas and suggestions about how to use your product, or themes that go along with your products and services.
  8. What could be better for showcasing how awesome your business is than creating a dedicated testimonials board?
  9. Use Pinterest boards to tell client stories. Turn boring written case studies into powerful visual stories.
  10. Check out your VIP clients’ boards to get ideas for special thank you or holiday gifts.
  11. Create quick-start guides or owner’s manual boards for your products. Or if you’re primarily a service provider, create a “How to Get the Most Out of Working with Me” board with ideas and suggestions on maximizing your service relationship.
  12. Create boards for conferences that you attend. Carry cards with instructions on getting invited to post on that board — conference attendees will love this!
  13. Create beautiful, visually interesting coupons, and add them to your boards.
  14. Your clients will be blown away if you create special boards just for them that include resources and ideas tailored to their individual situations. This will really make your company shine is done regularly and well.
  15. Offer exclusive Pinterest promotions. Create pins that give special promotions for following you on Pinterest.
  16. Run a Pinterest contest. Invite your readers to pin links and images from your site that inspire, motivate, move or entertain them. Then judge the winners by creativity or ingenuity and offer a juicy prize. Offer to promote the winners’ Pinterest boards on your site as part of the contest.

Pinterest is a beautiful (and effective) content marketing tool

Pinterest is not only picking up steam in social media circles, it has become a proven source of traffic for blogs and websites, quickly surpassing current favorites like LinkedIn and YouTube.

While lots of folks are flapping their jaws about the impressive statistics of Pinterest, some companies are quietly using this fabulous new tool to pin their way to better customer engagement and a visually interesting, personally appealing brand.

My advice? Take a long, hard look at including Pinterest as part of your 2012 content marketing plan.

And start making your social media strategy more beautiful, one little pin at a time.

How have you been using Pinterest as a marketing tool? Let us know in the comments …

About the Author: Beth Hayden is a blogging coach and Pinterest marketing convert. You can follow her pins at @bethhayden. To learn how to market effectively with Pinterest, download her free report, “5 Stupid Mistakes to Avoid if You Want to Make Money with Pinterest.”

 

How to Use Pinterest Video

 I am sure you found this very helpful and if so would love you to shout about it, share it, Tweet it, “Like” it… whatever just get it out there… 56 Ways to Market Your Business on Pinterest

If you cannot get your head around Pinterest and need some extra training I shouted out about some training program that I used it is simply the best. So I suggest you go find it right here, take a look at it as it is the very best Pinterest Training out there. There is nothing better really. I have bought it and used it myself.

 

What Is Content Curation?

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What Is Content Curation?

I know I have written about Blog Curation or Content Curation before but it seems that it is so popular I wanted to write an update.

What is Content Curation?
Is Content Curation Auto Blogging? Hmmm well sort of but not really. Let me give you a definition:

Content Curation - Content Curation is the act of discovering, gathering, and presenting the best possible content that surrounds a specific subject matter and posting it on your site along with your opinions.

… or a better description:

Curation is basically a content marketing tactic. Rather than adding to the mountains of “original” content being uploaded every minute to the web, the curator researches, gathers, and picks the best information around a specific topic and shares only the best with their readers or followers. A curator becomes a thought leader through commentary to provide context and meaning to the information they curate into a blog post or a share with their “real-time” audience on the social web.   Source

As I have said in the other blog posts I love this form of content getting. It is fast and it is kinda like profiting from other peoples work but also being able to credit them for it as I talk about in the video below.

You get the content and they get the link pointing back to their site… so it really is a win/win situation.
That’s why I love it. I have had many people take my content put it up on their sites and then I get their traffic back to my site, it’s an amazing business model. Sort of doing a JV without it costing you anything :-)

Doing it this way saves you time and money. The two things I know you will all be happy to save.

Most of you will have done auto blogging in the past but some of the content that came in was not that good. The quality low and many articles really badly spun so it lowered the quality of your site, and generally people did not stay round long on your site as the content was just trashy. The whole thing with the auto blogging was that people needed to go back and check out the content coming in but most didn’t so really the big Google put a stop to auto blogging by dropping many sites ranking etc.

So even though Content Curation could be said to be similar to auto blogging it isn’t… It is quite different because you really do need to add your thoughts or your opinion to make this work well. It’s like have a never ending supply of information or content.. your own personal information river always flowing. Find out where to get your content and you will have a never ending supply.

In the video I cover a number of topics and one is all about Duplicate Content.

For years people have gone on about duplicate content and for years I have been saying the same thing. Duplicate content is using the same article/content on your site more than once. It would be like a newspaper printing the same story 3 times in the same paper, that is duplicate content.

What we have is called aggrigated content.

The most common question I get about content curation is, “Isn’t that duplicate content?” (in the eyes of the search engines)

There are two answers to this question:

First, if you’re just aggregating content into your website, yes, it is most likely duplicate content. But if you are curating the content, pulling great (not all) information from elsewhere — manually, not automatically — adding your own perspective to it and grouping things into collections of useful information, that is valuable stuff.

This is unique presentation of information that exists nowhere else and is not duplicate content. And we’re not just skirting by duplicate content filters. The goal is to create truly useful and unique content.

Second, if you are providing a valuable service by finding the best information on a subject, responding to a need of a community of people interested in your topic, you will become an authority and build an audience. By engaging this audience, it will grow into a community who is waiting for each of your updates and will respond to you. At that point, you’re “Google proof”, and the question is moot…

And the irony is with your valuable curated resource and social proof you achieve by adding value, that’s when Google will see you as an authority and rely on you and your website to provide good results for people searching in your niche, and all that free traffic is gravy.

Source article

Is content curation Illegal? Good question and the answer is no. However you must, must place the link back to where the content came from.

Who users Content Curation?

Sites have been doing this since before content curation was even cool. If you look around you may not have noticed that this has been going on. Here’s some examples:

  • Social Bookmarking sites have been doing this all along. They set it up so users can share content and vote on it. This has allowed them to build huge authority with the search engines. This is the reason why internet marketers like us have been able to take advantage of their work for links, etc…
  • Some internet news sites like the Huffington post. These sites gather internet content and sort through only the best.
  • Copyblogger.com and sites similar. These sites link to the most relevant content for the specific topic.
  • SEOMoz collects content about SEO from around the web.
I could go on but I think you’ve got the point. I also show you some of the sites that use it on the video so check it out there.  Content curation is awesome and it can turn a no-name site into a trustworthy source for information on a topic and turn it into the most visited site for the topic rather quickly. You really need to be using Content curation as one of your strategies in some of your sites.
 

Why use Content Curation?

Have you ever suffered from writers block. Even on a topic you know really well.
Sometimes you may wonder how on earth you can say the same thing in a different way.
I have found that in some niches so I am very glad to have discovered Content curation a long while ago now. Some are writing like it’s something new but not really, if you have followed me for a while you will know I have been talking about this for years, it just has a fancy name now. But some of my niches were hard to write about as I knew nothing so this was a great way round the problem.
From another point of view sometimes I just don’t have time to write another post, and then there is the constant changes, especially in this IM niche so using other peoples content is very helpful.
 

Here’s a few more reasons why you should use content curation:

  • Mixing your content with curated content will give your readers the best content and save them time in looking around
  • You can become the best source of information in your niche
  • We use Curation on all our new sites it gets them up and running faster, it gets great links back in the site, it just speeds everything up and saves thinking too hard about what to write straight away.
  • As I said earlier if you curate on your site then you will have links coming in and going out to others sites, plus if you also write your own content you can have others take your content for their sites as has happened to me.
  • As I show in the video you can curate videos, pictures, tweets etc, use your imagination
  • It is so much faster to get content and easier as said earlier


What is Content Curation.

So how do I do Content Curation?

Well as I talk about in the video there is the manual way and the almost but not quite auto way. I have done the manual for a while and now I just use software to do it. It is so much faster. So in the video I mention a few ways you can do it manually, but really why would you. You can use this great software for free Best Curation Software, so just go grab it, they also give you some training all about Content curation all in all is a great deal.

If you want to go do it manually then use the RSS feeds from sites within your niche, so use google to find these sites… Sorry but I am all about making things easy and using software is easy… yes sure I am giving you my affiliate link and sure I will make some money if you buy the product, but you don’t need to buy it, use the free version.

Thought you might find this Infographic really helpful:

 

Anyway enough reading and enough watching time to go out and do it, You now know What Is Content Curation now it’s time to go and do it…

now here is another way to curate some content, press the Facebook share button or “Like” button and that will curate some content onto your facebook profile with my compliments. Thanks for sharing and caring.

 

 

 

7 Ways to Make Money Without Winning The Lottery

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7 Ways to Make Money Without Winning The Lottery

I have said it over and over again the opportunities we have to make money today are huge. In this post I am going to refer to a webinar I am having this week called 7 ways you can make money without winning the lottery. (replay)

Some of the ways are looking at you they are right there under your nose as we say in our country. If they were any plainer you may still miss them. When I think about the opportunities that we have out there I think of the story I have read and re-read called “Acres Of Diamonds” It is one of my favorite stories.
Have you read it? If not click the download button to download it. all I ask you to do is read the first couple of chapters.

 

It is a wonderful story, both sad and happy. Sad because the person in the story went to great lengths to find something that was already right under his nose. Happy because we can learn from this and not go through what he went through, and come to end of life with nothing.

We all have something… something to offer someone else.

*Time

*Talents

*Money

*Help

*Gifts

*Knowledge

Every one of the above will make us money in some form or other. Some of you already exchange your time for money in a job. So you earn from your time.

Some of you are very talented and you exchange your talents for money.

Some of you have worked out how to get your money to work for you so you exchange your money to make more money.

Some of you offer your help to others in lots of different ways outside of work and you get paid for that.

Some may well be gifted in an area so you are rewarded financially for your gifts, sometimes that can come under talents.

The there are some of you who have incredible knowledge that some are prepared to pay for.  So you exchange your knowledge for money.

Everyone of you will fit in there somewhere.

What if I could show you how you can take any of the above and really earn from it. I want to show you how on a Webinar I am holding this week on Thursday. Register here

Let me tell you a story…..

A number of years ago, about 25 or so, my parents left New Zealand to go to Australia, my dad a photographer, felt that there was more opportunity there. Infact his words were “Gail the grass is greener there” so they sold everything and off they went. Dad did photography at horse shows all round Victoria, he loved it infact they both did. They loved the travel etc. Things went very well, New Zealand was going through hard time as a country and Australia had not gone through it… as yet.

Then after a couple of years the work started to dry up, things got tough and then Dad was making almost no sales. The grass was not so green anymore. But back here in New Zealand we were pulling out of the tough times and grass was very green here. Dad could not afford to come back here to New Zealand, the money was gone. There they stayed and lived a very frugal life with the help of my sister and husband. It was sad, and reminds me of the “Acres of Diamonds” Story.

My belief was that he should have stayed here as I believed his Acres of Diamonds was here in NZ after years and years of building himself and brand up…. but we will never know for sure… and as we know hind site is a good teacher :-)

Where are your Acres of Diamonds hiding?

I wonder if you have an Acres of Diamonds story. I

I have a webinar coming up this week for you so if you want to make 2012 to be your happiest and most successful year to date, then you need to watch the webinar replay.

Why? because I am going to show you how you can make money 7 different ways.
These are ways that work.
Things that I am doing right now.
There are changes on the Internet all the time and I am changing how I do things constantly. So this week on my webinar I will show you ways that work right now and things I am doing ….

These 7 ways are all things I am doing now… right now.

New way to do affiliate marketing

How to get your own product

How to do simple JV’s (anyone can do this)

Build and sell website’s (this is so easy)

The new way to do Adsense Sites

Make easy fast money from other peoples junk (this is cool, we made $2500 this week from this)

The New Consultant

If you have ever bought a program be it thousands of dollars or just $47 in the hope that the program would help you make  “Millions” of dollars….. and it didn’t work for whatever reason, or if you are one of those people that buy Lottery tickets every week in the hope that it would solve your financial problems then the webinar I have coming up this week is for you.


I believe in what I wrote above you all have so much to offer, the answer to your financial worries are  looking at you and you just need to have a sit down and work out how it can work for you.

The grass does look greener on the other side… but remember if it’s greener it still needs to be mowed :-)  

 

 

 

I am sure you heard of the saying:

“Give a man a fish you feed him for a day, teach a man to fish you feed him for life”

That’s what I am going to do on this webinar. I won’t show you a one off wonder, but I will show you “7 Ways To Make Money Without Winning The Lottery” and you can use one or some or even all of these ideas to keep you from having to wait for that pay check every week.

I don’t want to you to have too much month at the end of the paycheck.

 

Be on the Webinar this week ” 7 Ways To Make Money Without Winning The Lottery” Watch it here

 

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